Starting Your Online Business: A Beginner's Guide to Making $1M+ a Year in 4 Easy Steps

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• Chase Dimond, an expert in e-commerce, diversifies his earnings through six distinct income channels.

• Allocating around 30 hours weekly, he's poised to hit the seven-figure mark in earnings this year.

• Discover how Dimond balances his financial growth and time effectively, avoiding burnout.

In this article, I'm going to unveil the specific framework Chase Dimond applied to skyrocket his personal income to over 7 figures in just a year.

Who is Chase Dimond?

He is recognized for his expertise in digital marketing, particularly in the realm of email marketing and social media. Here's a snapshot of his journey:

• In 2017, Chase implemented an innovative cold outreach strategy that skyrocketed a travel blog/newsletter's email subscribers from zero to 500,000 within ten months.

• Between 2017 and 2018, he established an agency dedicated to offering email marketing services, primarily assisting e-commerce businesses in scaling their growth through strategic email campaigns.

• By 2020, Chase had dedicated efforts to enhance his Twitter presence, amassing over 100,000 followers.

• Over the past year, he expanded his LinkedIn network to surpass 200,000 followers.

• Leveraging his influence on Twitter and LinkedIn, Chase propelled his email marketing agency to achieve over $150 million in email revenue for its clients.

• Furthermore, Chase has utilized his agency as a catalyst for diversifying his business interests, including info products and sponsorships, leading to a seven-figure annual income.

Chase's willingness to share his knowledge is as commendable as his professional accomplishments.

During a 60-minute discussion with Chase, he outlined four straightforward strategies that anyone can employ to mirror his success in the agency services model.

These four actionable steps are detailed in this article, enabling you to emulate Chase Dimond's success.

How he manages it all

It appears that Chase Dimond has made significant adjustments to his work habits to achieve a better work-life balance, especially after becoming a father. Here's a paraphrased version of the statement:

Chase Dimond has effectively streamlined his income streams to prevent burnout, while still maintaining productivity.

"There was a time when my life revolved around calls," he remarked.

Previously, Dimond's daily schedule included six to eight calls, which extended his work into nights and weekends to keep up with his responsibilities.

However, with family becoming a priority, Dimond has reshaped his work routine.

"Now that I'm a parent, sacrificing family time is not an option," he stated.

Currently, as a new father, Dimond has limited his workday to approximately six hours and restricts himself to a maximum of two calls within this timeframe, showcasing his commitment to both his professional and personal life.

Chase Dimond's approach to managing his time and workload is a masterclass in efficiency, leveraging the latest in technology to optimize productivity. Here's a rephrased summary of his strategies:

Dimond attributes his efficient work ethic to the use of innovative productivity and AI tools.

For instance, he utilizes a tool called Bubbles for communication with clients, which allows for the exchange of video messages that can be responded to at convenience, fostering an asynchronous dialogue without the need for real-time meetings like those on Zoom.

"I might even reply to a Bubbles message while on the treadmill late at night," he explained, highlighting the flexibility the tool offers. For Dimond, the philosophy is straightforward: convert unnecessary calls into emails, schedule important calls when needed, and for everything else, use Bubbles.

Moreover, Dimond has integrated AI tools like Fireflies.ai and Otter.ai into his workflow. These tools "attend" meetings on his behalf and transcribe notes.

He finds Fireflies.ai particularly beneficial for distilling the essence of meetings into concise, digestible summaries that he can quickly review at his leisure.

He also taps into the advanced capabilities of the paid version of ChatGPT to spark ideas for his social media content, demonstrating his knack for utilizing AI to enhance creative processes.

Dimond's final piece of advice encapsulates his philosophy on productivity: rather than stretching oneself thin attempting to excel in every area, it's more effective to concentrate on applying one's strengths across various platforms and projects.

This approach not only maximizes efficiency but also ensures that quality isn't compromised by the breadth of one's endeavors.

Chase Dimond has a specialized approach to his business roles, focusing on his strengths.

"My expertise lies in content, testing, marketing, and copywriting," he asserts.

Conversely, he openly acknowledges his shortcomings, admitting that finance, accounting, contracts, and hiring are not his forte.

This clarity allows him to concentrate on his areas of proficiency while managing his businesses.

Let's have a closer look at his income streams:

E-commerce Marketing Agency

Dimond's primary venture is Structured, an e-commerce marketing firm he co-founded in 2018 as Boundless Labs, with a primary focus on email marketing.

By 2020, it combined forces with Structured Social, specializing in paid advertising.

Today, Structured boasts more than 130 staff members and collaborates with upwards of 150 brands, such as the kombucha producer Health-Ade and the restroom freshener Poo-purri.

Digital Courses

Nearly half of Dimond's earnings stem from his digital courses. He initiated his debut course, "The $100M Ecommerce Email Marketer," in October 2020, responding to numerous requests on Twitter for an email marketing tutorial.

He expressed initial reluctance to be labeled a 'guru,' wary of the term's negative connotations. Reflecting on his decision, he now feels it was the right choice.

The course, available for $749, provides four to five hours of video material. Since its inception, it has attracted 1,500 participants.

Furthermore, Dimond offers four additional email marketing tutorials on platforms like Gumroad and Podia.

These range from video-based lessons to downloadable PDFs.

Additionally, he contributes to a copywriting program via Copy MBA, a venture he helped establish.

Virtual Events

In October 2021, Dimond organized his inaugural virtual gathering, a complimentary Black Friday event via a virtual events platform, attracting between 13,000 and 14,000 participants.

"Having an audience and attention means sponsors are eager to pay for exposure to that crowd," Dimond remarked.

This gathering produced revenue through endorsements from e-commerce entities such as Klaviyo and Triple Whale. Subsequently, recordings and transcripts of the event were marketed for extra earnings.

Following this model, Dimond conducted four analogous events last year.

Paid Newsletter

On Fridays and Mondays, Dimond distributes a complimentary newsletter on email marketing to over 75,000 subscribers, supported by e-commerce and software firms.

On Thursdays, he issues a subscription-based newsletter providing detailed advice on constructing email marketing strategies. Dimond mentions it's aimed at freelancers, e-commerce companies, or agencies, with 400-500 subscribers contributing $25 to $75 monthly.

"For two years, I've dispatched that, and I might lose one subscriber a month," said Dimond.

Social Media

Dimond mentioned he manages a personal social media brand generating revenue from advertising sponsorships.

Using his name, Dimond boasts 100,000 Twitter followers, nearly 180,000 LinkedIn followers, and 10,000 YouTube subscribers.

Additionally, he oversees accounts not directly associated with his identity. On LinkedIn, he administers Daily Copywriting, attracting over 44,000 followers. He has also launched an AI-centric LinkedIn profile named "AI Evolution," which has amassed nearly 50,000 followers in just 45 days.

Consulting

Dimond mentioned he usually engages in one or two consulting projects every quarter.

"These vary from single discussions with a firm to half-year agreements," stated Dimond, noting that assignments differ by organization and could involve tasks such as leading training workshops for a company's marketing department.

"While the compensation is favorable, it's the least scalable aspect," Dimond observed.

Looking to start a business?

Consider the agency model as your entry point.

The agency model offers an excellent gateway.

It's not a quick path to wealth, but it can generate income swiftly.

Aiming for an income of $10-20k by next year? For beginners, this route is optimal.

Additionally, it provides extensive learning in marketing, sales, lead generation, client and team management, and numerous other business competencies.

Chase leveraged his agency as a foundation to launch a newsletter, market digital products, develop courses, and profit from various digital offerings.

This strategy now yields him millions annually.

With the knowledge of four essential steps, you're equipped to emulate his success.