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Meet Justin Welsh, the creative genius behind of a very successful solopreneur business that generates over $6.7 million in earnings a year and still growing fast.

He built the business from scratch in just 5 years.

He’s spending 0$ on ads, boasting an incredible 90% net profit margin (meaning 502k/ month)

Insights We'll Uncover

• The exact Strategy Justin started with from 0

• Future Plans and Learnings

• Tools Justin Utilizes Daily

• The entire strategy Step by step

Who is Justin Welsh?

In 2019, Justin Welsh left his corporate job behind, intrigued by the impact of online presence.

Starting from scratch, he quickly attracted a LinkedIn following of 20,000 by sharing his personal and professional insights.

Motivated by this early success, Justin adopted the mantle of a "Diversified Solopreneur," dedicating himself to his online ventures.

His approach has not only built a substantial following—with over 550,000 followers on LinkedIn and close to 500,000 on Twitter—but also achieved remarkable financial results.

Justin's portfolio have brought in over $6.7 million in revenue, boasting a 90% profit margin and amassing more than 600 million impressions across four years.

His past experiences

Justin Welsh started sharing his expertise on LinkedIn.

In 2019, his unique content quickly gained traction, attracting 20,000 followers in seven months due to his authentic insights into business growth.

Leveraging this audience, he launched his consulting business on August 1st, landing $40,000 in contracts on day one.

Noticing the shift in interest towards how he built his social media presence and converted followers into customers, Justin expanded into creating digital courses.

His first course, “The LinkedIn Playbook,” was a hit, selling 1,500 copies and generating $75,000.

This success showcased the power of social media for business and personal branding.

By late 2020, Justin focused more on his online presence, growing his followers to over 300,000 across platforms.

This laid the groundwork for his flagship courses in 2021, establishing him as a social media business authority.

Through adapting to his audience's needs and seizing new opportunities, Justin built a flourishing solopreneur empire, becoming a digital age entrepreneurial inspiration.

How did he manage to become a creator making $6.7M a year?

Justin's top offerings include two online courses that show entrepreneurs and solo business owners how to grow their ventures using social media.

His leading course, “The LinkedIn Operating System,” is a 2-hour guide that teaches folks how to use LinkedIn to draw in a crowd of potential customers.

It's really popular, with over 20,000 students signing up because it's known as the go-to course for getting good at LinkedIn.

Priced at $100, it makes about $80,000 every month, proving just how much people love and benefit from it.

Justin's second hit course is called “The Content Operating System.”

In this training, he pulls back the curtain on how he crafts his content, showing students his step-by-step method for creating a weekly newsletter and 6–12 top-notch social media posts in just a few hours.

More than 10,000 students have jumped on board, drawn by the promise of streamlining their content creation process.

Like his LinkedIn course, this one is also set at $150 and pulls in about $45,000 in monthly revenue on average.

Adding to his suite of offerings, Justin recently introduced “Creators MBA.”

This new course lays out his entire strategy for launching, growing, and maintaining a profitable online business.

It's a deep dive into the knowledge and tactics he's used to build his own successful internet ventures.

Beyond his popular courses, Justin runs a successful newsletter named “The Saturday Solopreneur.”

He's found a way to earn from it through sponsorships and paid subscriptions, turning it into another profitable channel.

Besides, Justin occasionally steps into roles such as coaching, advising, and speaking at events, leveraging his extensive experience and insights to help others grow their businesses and personal brands.

These additional activities not only supplement his income but also expand his influence in the entrepreneurial and solopreneur communities.

Now, let's examine each strategy more closely:

Building blocks of his empire

The cornerstones of Justin's achievements lie in meticulous strategy and unwavering dedication.

He carefully sets competitive prices for his courses and fine-tunes the material to keep learners hooked.

His methods are straightforward yet impactful, focusing on user-friendly formats, concise lessons, and genuine interactions.

This approach guarantees that customers not only stick around but are also happy with their learning experience.

Daily Tools Justin Uses to Make Over $6.7 Million

• Email marketing: ConvertKit ($1,480/Mo.)

• Courses, payments & coaching: Kajabi ($399/Mo.)

• X (Twitter) Publishing: TweetHunter.io ($99/Mo.)

• LinkedIn Scheduling: Taplio ($55/Mo.)

• Testimonial Software: Testimonial.to ($90/Mo. Use the link to get 15% off the price)

• Integrations: Zapier ($30/Mo.)

• Web Analytics: Fathom Analytics ($24/Mo.)

• LinkedIn Analytics: Shield Analytics ($16/Mo.)

• Business CRM: Notion ($10/Mo.)

• Course Recording: Loom (Free)

1. Build systems for your own content.

If you don't have a plan, staying consistant on social media can be tough.

Justin set up a personal collection of ideas and examples in a Microsoft Excel file.

This kind of collection, called a swipe file, is a great tool to beat writer’s block.

It's a trick many successful writers use.

Having a plan doesn’t hold back your creativity; actually, it can give your creative side a big boost.

2. Study human psychology.

It's better to learn about human behavior than to try to keep up with social media algorithms.

Why? Algorithms change all the time, but the way people think and what they want doesn't.

Take Apple products, for example—people buy them partly because of the status they confer.

The most skilled writers are those who understand how to use what we know about human psychology in their work.

3. Share something every day on a single platform.

Before diving into Twitter, Justin had already established a vibrant community on LinkedIn.

Currently, he's active on both platforms, recognized for his insights on solopreneurship.

He offers two courses focused on LinkedIn and content creation, along with running a newsletter named The Saturday Solopreneur.

To reach success, holding onto your dreams is crucial.

And remember, patience is key to excelling as a content creator.

4. Make connections with diffrent creators on LinkedIn and Twitter.

Justin has connections with creators like Dan Go and Nicolas Cole.

Having a group of supporters keeps you motivated to continue moving forward.

Joining online communities, such as Facebook Groups or Discord servers, can connect you with others who have similar passions.

Great creators often uplift one another. To achieve success, it's crucial to establish a strong network.

5. Use copywriting techniques in your LinkedIn posts.

If you're aiming to draw in new readers, learn copywriting.

If you're looking to boost sales for your products and services, dive into copywriting.

To really get to know your target audience, studying copywriting is key.

The most effective copywriters are like undercover psychologists, mastering the art of using psychological principles in their writing, which in turn earns them people's trust.

6. Go for a side hustle

Side hustles are a fantastic way to increase your income.

Popular options include copywriting, video editing, and graphic design.

The pandemic showed us that relying solely on job security is risky, highlighting the importance of developing new sources of income for success.

Launching a digital product can also connect you with individuals seeking your services.

Collecting testimonials for your product boosts your credibility.

7. Tell captivating stories.

Steve Jobs famously said, “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.”

It's often the stories we recall over plain facts.

True storytellers share honest narratives, creating real bonds with their audience.

To carve out your niche and authority, embrace storytelling.

Conclusion:

In conclusion, the essence of building a successful presence, means a blend of consistent content creation, understanding human psychology, networking with like-minded individuals, mastering copywriting, and engaging in lucrative side hustles.

Among these strategies, storytelling emerges as a powerful tool to captivate and connect.

By telling authentic stories, you not only share knowledge but also build trust and establish your authority in your field.

Remember, the journey to success is paved with patience, persistence, and the courage to share your unique insights and stories with the world.

What’s next

Moving forward, Justin is set on growing his business without losing sight of what he believes in.

He's looking to reach more people by stepping into spaces like Instagram and YouTube, hoping to increase his audience and push his solo venture to hit the $10 million mark in earnings.